Tucson, the desert of my dreams?

I use Yahoo! Travel to book most of my trips and I allow Travelocity to send me their marketing emails, even though I delete most of them without reading them. But today I received an email from them with the subject line, "Visit Tucson, the Real Desert of Your Dreams" and I couldn't resist posting about it.

Is the "desert of your dreams" supposed to be a good thing? I could understand "the oasis in the desert", but, seriously who dreams of deserts? And to me, it reads more like, "you know your dreams - well Tuscon is the desert portion of your dreams - the place where illegal immigrants die and only camels survive."

Just to clarify, I've never been to Tucson (at least, not that I remember) and I have nothing against it. I just think they need to rethink their marketing strategy.